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Social Media Specialist/Content Creator

About Us:

Welcome to Better Homes and Gardens Real Estate 43° North! We are a locally owned and operated real estate firm affiliated with a nationally recognized brand. Despite having just 80 agents, we stand out as one of the top-selling companies in the area. Our forte lies in New Construction, and our distinctive marketing strategies contribute to our market leadership. In the vibrant real estate landscape of Boise, we are at the forefront of growth and opportunity, making it an exciting time to be part of our industry and our company!

Job Description:

We're seeking a dynamic, creative, and collaborative individual to join our marketing team, a group of talented creatives that essentially functions as a marketing agency within a real estate brokerage. At BHGRE 43° North, we focus on creating enjoyable and impactful experiences. This role involves contributing to content creation and execution, fostering engagement and collaboration, and driving innovation and growth.

Key Responsibilities:

  • Collaborate with the marketing team to produce compelling social media content for real estate agents, new construction builders, and communities, aimed at attracting potential home buyers.

  • Manage multiple social media pages for the brokerage and individual agents.

  • Stay abreast of social media trends and generate new content ideas.

  • Develop and execute monthly content calendars, encompassing both static and video content.

  • Coordinate on-site and off-site content shoots with agents and builders.

  • Create a quarterly content calendar for all agents, providing ideas and posts.

  • Maintain blog content across various websites.

  • Utilize analytics to assess effectiveness and continually seek improvement and growth.

  • Perform other digital marketing tasks as required.

Who You Are:

  • A creative individual capable of transforming initial concepts into relevant content across various social media platforms.

  • A content specialist who can craft compelling copy with minimal direction and is adept at generating catchy ideas.

  • A multitasking expert comfortable managing multiple accounts and ensuring timely delivery of relevant content.

  • Proficient in capturing and editing video content for attention-grabbing reels.

  • Skilled in advanced video content creation, especially for YouTube.

  • Bonus points for having a background in the real estate industry.

Skills & Requirements:

  • Minimum Bachelor's Degree in Marketing, Communications, Graphic Design, Videography, or a related field.

  • Expertise in video content creation and post-production.

  • Proficient in video editing using Adobe Premiere Pro or an equivalent program.

  • Expert in photo composition and crafting engaging static posts.

  • Excellent verbal and written communication skills.

  • Strong attention to detail.

  • Effective interpersonal skills.

  • Strong problem-solving abilities.

  • Ability to thrive in a team environment.

  • Exceptional time management skills and ability to work in a fast-paced setting.

  • Prioritization skills with a commitment to meeting deadlines.

  • Working knowledge of Adobe Illustrator, Adobe Photoshop, Adobe InDesign (preferred).

  • Paid Ad experience (bonus)

  • Experience with CapCut (bonus).

  • Drone experience (bonus).

Job Type: Full-time

Location: On-site

What’s in it for you?

  • High-energy, dynamic workplace.

  • Competitive salary + Bonuses.

  • 401k plan with employer match.

  • Company-paid medical insurance, with additional options for Dental and Vision Insurance.

  • Opportunities for personal and professional growth.

  • Daily accessibility to owner and management on-site.

  • Big, well-appointed office headquarters at The Village Meridian.

  • Unlimited paid time-off policy for work/life balance.

  • Company-sponsored team-building activities.

  • Abundance of office snacks.

If you're seeking a new adventure and want to contribute to building something great, we'd love to hear from you!

***Please include a link to your portfolio or examples of work with your application!