To the general public or new agents, the idea of sitting an open house may appear to be relatively simple. Put out open house signs with balloons attached, have fresh baked cookies waiting on the counter and approach the potential buyer with a handshake and smile. Those simple steps will guarantee a contract written up towards the end of the showing right?
In most cases, it takes time for an agent to find their niche and build their confidence talking to potential buyers in an open house setting. For this reason, our office decided to select three experienced and successful agents that represent our brokerage to host a panel discussion. Agents, both new and experienced, spent an hour receiving advice and engaging in dynamic conversation regarding open house etiquette.
Jason Williams, Georgie Pitron and Daniel Doherty have all worked in both resale and new construction. After listening to their advice, I walked away with the understanding that what might work for one agent in an open house setting may not work for another. An agent needs to pay attention to what feels natural for them and as a result, their niche will evolve.