Meet the Broker

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Jeff Martel 

Designated Non-Competing Broker & Owner


Jeff Martel has seemingly been in Real Estate his entire life by watching his parents become successful Real Estate investors while growing up in the San Francisco Bay Area. This experience inspired him early on to learn what it takes to be successful in Real Estate. Although Jeff decided to take a different direction in College and study Graphic Design and Marketing - it somehow always comes back to Real Estate.


Jeff holds a Bachelors degree in Graphic Design from the Academy of Art College in San Francisco and has been trained in multiple disciplines for marketing. Jeff has worked for national and multi-national marketing agencies both in California and Idaho working on Branding, Identity, Advertising, and Packaging projects for clients such as Microsoft, Hewlett-Packard, Frontier Natural Foods, Con-Agra, and multiple small to mid-sized companies. He draws on his vast background of experience to create solutions for our clients that help promote projects in a cost-effective and successful manner that generate results. Jeff has the ideas that help grow our clients business, increase market-share, and make a statement!

In 2008, Jeff Martel founded 43° North Real Estate as a uniquely marketing driven Real Estate company. By utilizing Jeff’s strategic marketing abilities, 43° North Real Estate stands out from the crowd of usual Real Estate Brokerages. The Company has flourished,  surpassing sales numbers of well established Brokerages in the Treasure Valley. By focusing on rich online and multi-media marketing for the properties the company represents, 43 Degrees North has the marketing edge that clients are looking for. 43° North has focused on hiring seasoned agents and supporting them with the latest technology and marketing so they can achieve a high level of success.

In 2009 New Construction Consulting was formed - the new home division of 43° North Real Estate. NCC is dedicated to helping Buyers efficiently understand the nuances and personalities behind the Best Custom Home Builders and Top Developments in Boise Idaho. NCC manages the top selling new home communities in Boise, and represents the top builders in Idaho.

In 2013 43° North joined the Better Homes and Gardens Real Estate Family and became Better Homes and Gardens Real Estate 43° North. Two leading names in real estate came together to create impeccable real estate experiences for buyers & sellers. Known for being a forward-thinking, high-tech real estate agency with agents embodying the qualities of integrity, honesty, work ethic, and knowledge, Better Homes and Gardens Real Estate 43° North has the national marketing power of a brand that has been part of the American home for over 80 years.

Better Homes and Gardens Real Estate 43° North is elevating the business of real estate.

After moving into Real Estate full time over 10 years ago, Jeff has helped many clients realize their dream of Home Ownership. Jeff has the unique experience of planning large scale residential communities right from the start, working closely with clients to create lasting communities with true value. As the Designated Broker of 43 Degrees North Real Estate, Jeff holds all 43° North Real Estate agents to the highest ethical standards and work ethic practices.

Jeff and his family have fully embraced the Idaho lifestyle since moving to Eagle, Idaho 14 years ago. An avid participant in all things “outdoors” Jeff has found the perfect place to call home here in the Treasure Valley. Jeff and his wife Lyndi feel lucky to be able to raise their three daughters in such a wonderful and safe environment. Great schools, great friends, and unbelievable recreational opportunities make this the absolute best place to live, work, and play!