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About Better Homes and Gardens Real Estate 43° North


We created a place where we wanted to go to work.

When we opened 43 Degrees North Real Estate in 2008, the three things we put as top priorities were Marketing, Agent Experience, and Customer Experience. Eight years later, these ideals still guide our brokerage.

Jeff Martel, Broker of Better Homes & Gardens Real Estate 43° North was no stranger to marketing when we launched, with over 20 years of Advertising and Graphic Design experience. We really view our Brokerage as a marketing engine, harnessing the power of Social Media, Print, and Video to create an immersive experience for the prospective buyer. When we create a high-level of standard marketing, all of our properties are showcased in the best possible way for a consistent and professional approach to marketing. All marketing is directed from the company level which allows for a much more consistent message across all properties and marketing strategies. We believe that when we focus on how to effectively manage the customer experience, we naturally focus on the Agent experience first - happy agents equate to happy clients... it's pretty simple really.

Great Marketing and Great Agents is a simple and effective recipe for success.

A growing city, a growing niche

Boise is a fast growing market. In fact, our brokerage focuses on new construction – both in selling and in some cases managing these properties. Fifty percent of our sales are in New Construction. The number of buyers in Boise outweighs the current inventory, which has created a need for catch-up in new construction.

A lot of buyers also come from out of state, as Boise very often shows up on national top 10 lists for best places to retire, raise a family or best places to live. Jeff understands this firsthand as he and his family relocated to Boise from the San Francisco Bay Area before launching 43 Degrees. Because of this, the focus on new construction made a lot of sense.

Another interesting twist to our brokerage is that Jeff also operates a marketing company, Firebrand, through which all graphic design for the agents and their listings is done at no added cost to the agent.  

We Embrace Sharing!

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Who We Are

People want to do Business with People that Make Life Easier. That's What WE Do!

Our agents work in a TEAM ENVIRONMENT where EVERYONE BENEFITS FROM EACH OTHERS ACTIONS. This results in seamless 24/7 situational awareness regarding the needs of our builders/developers/clients/prospects, creating efficiencies of time, while maximizing prospect cultivation and ultimately client profitability.

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What’s next?

We’re never going to be 1,000 agents. Our vision isn’t to become the largest brokerage around… just the best. The vision of success for our brokerage is more about controlling the overall experience – for both agents and consumers. This mantra has worked incredibly well for us as we consistently rank as the #1 firm in our MLS for per-agent productivity… by a long shot! We rank in the top five for sales volume in our marketplace but have the least amount of agents, currently at 52.

Controlling that experience is especially challenging in real estate, as we all know because of the independent contractor model. But we tackle this by offering agents a comprehensive online marketing system that includes a website, graphic design services, virtual tours, Internet leads and Protected listings distribution to several websites. By helping to manage the overall marketing portfolio for our agents, they can spend their time managing the business of Real Estate!

Who is a good fit?

When attracting agents to join our firm, we look for agents who understand and subscribe to the overall vision of consistency and sharing information freely. We look for agents with a strong moral compass and an understanding that doing the right thing over doing what gets you paid is ALWAYS the best course of action. We look for agents that understand what work ethic means. Showing up on time and always acting professionally is one the the top keys to success. And finally, we look for agents that know the importance of remaining positive in the face of adversity. Throwing in the towel and giving up is not an option - you have to get the job done no matter what it takes!

Our Mantra

Our agents understand that OUR JOB is to CREATE OPPORTUNITIES FOR OUR BUILDERS, BUYERS & SELLERS. We will out-work our competitors on every level - we will provide unparalleled service and we will hold to the highest ethical standards in everything we do.


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©2018 Better Homes and Gardens Real Estate | 43° North